Many reputable online sellers, of course, deliver precisely what they advertise. “There is a lot of buying online, and most people are satisfied,” said Alan Bamberger, an art consultant and appraiser. Over the last few years the Internet has broadened the art market far beyond the exclusivity and opaque jargon of its moneyed enclaves and has helped turn the slogan “art for everyone” into reality. But it has also become a sort of bazaar, where shoppers of varying sophistication routinely encounter all degrees of flimflammery, from the schemes of experienced grifters to the innocent mistakes of the unwitting and naïve. A recent study by statisticians at George Washington University and the University of California, Irvine, estimated that as many as 91 percent of the drawings and small sculptures sold online through eBay as the work of the artist Henry Moore were fake. The Giacometti Foundation and the Picasso estate view the problem of bogus art sales as so acute that this year they helped found a new association, the International Union of Modern and Contemporary Masters, to promote legal protections “against the circulation of counterfeit works of art.” Art is legitimately sold on the Internet at a wide spectrum of sites, including those run by individual artists; established galleries that have expanded online; and new galleries that represent the work of emerging artists.
A byproduct of so many reputable businesses’ selling art through the Web these days, experts said, is that it has become easier for those that are less reputable to pass off forgeries. Fakes can take many forms. Most common are unauthorized reproductions that violate an artist’s copyright or trademark. Other times the reproduction has been authorized, but someone adds the artist’s signature — either forged or copied — to transform a cheap poster into an expensive “signed” limited edition. Finally, there are out-and-out forgeries sold as the work of an artist. David Crespo, the owner of a gallery in Madison, Conn., was charged with selling fake Picasso drawings that he had been duped into buying on the Internet years earlier. Mr. Crespo had paid nearly $50,000 for a supposed set of Picasso drawings from a seller known as Collectart4less, according to court papers. After discovering that they were reproductions, he sold several to unsuspecting buyers for hundreds of thousands of dollars, prosecutors say, providing false documents attesting to their authenticity and provenance. (Mr. Crespo has pleaded not guilty to the charges.) Online art is often accompanied by a “certificate of authenticity” or a registry certificate. But these are generally not worth much as a measure of authenticity, experts say, unless they have been signed by an artist or his or her authorized dealer.
The registry certificates are often sold by online businesses that give out certificates attesting that someone has registered a work — not that the art is authentic. At one site, for example, National Fine Arts Title Registry, anyone who fills out a form and pays $10 can print out a certificate minutes later. Trawling eBay and other Web sites for fakes is a daily activity at the Calder Foundation in Chelsea, said its chairman, Alexander S. C. Rower, who is Alexander Calder’s grandson. At the foundation recently, Mr. Rower explained the myriad ways that buyers and sellers were deceived. Using an iPad, he pointed to an image of a 12-inch-high sculpture of an elephant balancing on its upraised trunk a wire with a red sun on one end, and a crescent and a yellow half-star on the other. “This is one of the ugliest things I’ve ever seen in my entire life,” Mr. Rower said. Several galleries around the world advertise it as a limited edition by Calder, although the artist had nothing to do with it. Employees of eBay do not vet merchandise sold on its site, though the company does investigate complaints of counterfeits, said Amanda Christine Miller, a spokeswoman. Mr. Rower said that eBay was prompt in removing fakes. James Stow, who buys and sells art online, using his Florida kitchen as the packing and shipping department, frequently posts articles on his Facebook page schooling amateur collectors on how to avoid being swindled.
A recent one was titled “Buying Old Masters Prints-Etchings on the Internet? Are You Kidding …” He is not. Among the art and collectibles Mr. Stow recently listed on eBay was a “Rembrandt ‘The Hog’ Etching” for $249.99. How could it be so inexpensive? Mr. Stow said the etching had been trimmed so that there was no mark from the original copper plate, a distinguishing feature that many experts use to authenticate a work. And how does he know it is real? “I looked it up in the catalogue raisonné,” the definitive compilation of an artist’s work, Mr. Stow said. He added that he relied on his 20 years of experience to distinguish between a genuine etching and a faked copy. (Etchings printed from Rembrandt’s original copper plates vary enormously in quality and value, depending on whether they were made more recently, using worn plates, or printed during the artist’s lifetime; the older ones can fetch more than $1,000,000. Mr. Stow is selling another Rembrandt etching for $2,600.) For the caretakers of estates, protecting an artist’s legacy can be expensive. Ms. Wiesinger said the Giacometti Foundation spent more than 40 percent of its operating budget in 2011 on tracking fakes, up from 25 percent in 2004. And the foundation last year began awarding 10,000 euros (about $12,000) to institutions or individuals who bring public attention to the prevalence of fakes and forgeries.
In Mr. Rower’s view, sellers, frequently hobbyists, are often as uninformed as buyers. He noticed, for example, that people were mistakenly selling teardrop-shaped candy bowls as Calders because they saw on them the letters “C” and “A,” in a version of Calder’s characteristic initialing. It turns out the “C” and “A” stand for “copper alloy.” You would think that the reputations of those who repeatedly sell fakes online would suffer. But Mr. Bamberger, who runs the Web site artbusiness.com, said consumers generally did not base their assessments of sellers on the authenticity of the art, because they may not know the difference. Rather, customers tend to look at whether a seller packed carefully, shipped on time and answered questions promptly. Do those three things well, Mr. Bamberger said, and chances are that people buying art on the Internet will give you high marks. Barry Werbin, an art lawyer in New York whose father was a fine-art dealer, says customers who buy art online are out of their minds. Buying art in person, with expertise, is hard enough, he said. But people hear about astonishing finds at garage sales or watch television series like “Antiques Roadshow” and feel that same kind of good fortune can strike them online. “It gets everyone riled up and makes for great television,” he said, “but such finds are very far and few between.” Of course, some buyers may be fully aware that they are buying fakes, ones that look delightfully realistic and spruce up their homes. But Mr. Bamberger said many people who bought art over the Internet were, at heart, bargain hunters, delighted to think they were getting a deal. “If you’re going to buy a fake and you believe it’s real,” he said, “then you’re going to be happy with it.” ( By Patricia Cohen from www.nytimes.com )
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